Asian elephant conservation campaign kicks off in the capital

Elephant Parade 2010 is a conservation initiative that aims to highlight and support the crisis faced by the endangered Asian elephant.

250 model elephants, each one individually designed and painted by a different artist or celebrity, have been scattered throughout central London in a bid to raise awareness of the plight facing the Asian elephant due to habitat loss. In the past 100 years, Asian elephant numbers have declined by 90%, and it is thought that this number will continue to fall due to the growing conflict between people and the elephant population.

The organisers of the campaign aim to raise £2 million for the Asian elephant along with various worldwide charities that are working to save this threatened species. A public auction of all 250 model elephants will take place towards the end of the initiative in July this year.

To find out more about the event and the charities working behind it, visit the Elephant Parade 2010 website (link opens in a new window).